YOUR AREAS OF ACTIVITY
Luxury

Context / issues

The health crisis has accelerated the digitization of many sectors and in particular, the luxury sector, in order to maintain the link with its customers.

The advent of digital and new customer requirements have led luxury institutions to review their processes, the customer experience and find new areas of differentiation.

Thus, to meet the new expectations of customers at the crossroads between the quest for meaning and unique experiences, luxury institutions are positioning themselves in favor of:

Strategic and operational integration of CSR issues
The technological approach at the service of a unique customer experience
Improving supply chains in the face of the rise of the second-hand sector
The preservation of know-how, with regard to the development of counterfeiting

Expertise

Our presence in the luxury sector for several years has allowed Finegan Advisory to develop expertise that helps our clients face the major transformations of the sector in order to improve their competitive advantages and profitability.

Fundamentally impacted by the health crisis, the luxury industry has become aware of the importance of integrating both CSR issues and the traceability of its value chain. Our dedicated Finegan team works alongside you on a daily basis to achieve this transformation.

Discover our offers on the dedicated pages:

Finegan Group

Some numbers

The luxury sector is driving global growth with an annual growth rate of 12%

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of 18-34 year olds in 2020 believe that a luxury brand must have ethical and ecological commitments

Consumers are willing to pay between 20 and 50% more than the initial price of the product for them to be personalized

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Estimated at 26 billion euros, the second-hand market could generate up to 20% of the revenues of a luxury company by 2030

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of customers agree to share their personal data in exchange for an individualized experience

feedback

Important French luxury Maison

Compliance of the anti-corruption system

Context: This company wanted to bring its anti-corruption system into compliance.
Our mission: Definition and support for the deployment of the global anti-corruption compliance control system, awareness raising of all managers to ethics and compliance.
Our added value: Our proven expertise in anti-corruption issues, and compliance.

A leading company in the French luxury industry

Optimization of marketing campaigns

Context: Our client wanted to optimize its marketing campaigns to respond to an increase in the volume of activity around e-commerce.
Our mission: Supporting the Marketing Department in the definition and implementation of algorithms to improve the effectiveness of campaigns.
Our added value: Our knowledge of the luxury market, our knowledge of technologies and techniques differentiating in the management of campaigns.

A luxury luggage company

Optimization of customer knowledge for the Marketing Department

Context: Our client wanted to strengthen the knowledge of its customers, and adjust them to serve marketing and sales activities.
Our mission: Evaluation of business processes, transformation of the customer knowledge system, implementation of better data management, adaptation to the need for commercial efficiency.
Our added value: Our expertise in relationship marketing, our research on the various use cases of data and their implementation via our internal Data Lab.

International perfumery and cosmetics company

Implementation of a management tool

Context: This company wanted to evolve the information systems of its digital management.
Our mission: Identification of possible evolutions of the information system and relevant innovations, implementation of the collection and analysis of customer data, implementation of the BI Retail Intelligence tool for the digital management, change management.
Our added value: Our expertise on technological solutions, our research on the different use cases of data and their implementation via our internal Data Lab.

A large luxury company

Implementation of a mobile cashiering tool

Context: Our client wanted to deploy a mobile cashiering tool to facilitate the collection of payments at the point of sale and feed CRM data.
Our mission: Implementation of the MPOS tool allowing mobile cashout of customers by advisors, support of advisors in the use of the tool's features.
Our added value: Our strong expertise in CRM, our know-how in project management, our knowledge of digital payment solutions.